How museums and libraries are thrilling audiences on TikTok

Source: Wikicommons; Solen Feyissa. TikTok app icon on a mobile phone

For brands with engaging stories to tell, TikTok is a platform you should consider. But, if you’re not as familiar with the short-form video app, you might struggle to see your place there. That’s where you can turn to museums and libraries.

In her most recent article for PR Daily, SVP of Communications + Marketing, Laura Bedrossian, highlights a few fantastic examples of museums and libraries reaching audiences in new and different ways through TikTok and what other industries can learn from them.